Onda collection
designed for Gan rugs
Client: Gan rugs
Year : 2025
Technique: Hand made embroidery
Onda wall tapestry design for Gan
Onda, a creation for Gan Rugs, reinvents embroidery on a monumental scale. After 15 years of exploration, Lancelot presents her unique oversized embroidery technique in wall format. The enlarged felt yarn reveals rich, vibrant textures. Inspired by the undulations of waves and the earth’s strata, the abstract design invites immersive contemplation, with each stitch celebrating the imperfect beauty of nature and artisanal craftsmanship.
(c) Olympe Tits
Onda is a tapestry project created for GAN, a design brand deeply rooted in handmade products, which reinterprets the art of Tapestry while highlighting the expressive and artistic potential of embroidery. Made from felted wool threads, the work features deliberately oversized stitches that transform an ancestral craft into a contemporary visual language. Inspired by the technique of needle painting, each stitch is conceived as a drawing stroke, revealing the beauty of the gesture and elevating embroidery, traditionally domestic or artisanal, to the realm of art and design.
Its monumental scale and amplified stitches create a dialogue between tradition and modernity. By enlarging the gesture, Onda makes the hand’s organic flow visible, asserting the textile’s materiality as a pictorial surface. The palette is deep and vibrant: intense blues blend with mauves and rose-oranges reminiscent of sunsets, while brighter tones bring energy and modernity. Subtle gradients, executed stitch by stitch, give depth and luminosity to the wool.
At the intersection of art and design, Onda embodies multiple confluences: between material and space, craft and contemporary culture, human gesture and perception. Inspired by the movement of a wave, its abstract, fluid form evokes both energy and calm. The oversized stitches also reference the pixelated aesthetics of the digital world, while reminding us that the principle of the pixel has long existed in textiles.
The tapestry’s density also evokes the historic use of wall hangings in palaces and castles, valued for thermal and acoustic comfort as well as visual beauty. This connection underscores how traditional craft can offer sustainable solutions without relying on technology or polluting materials.
